Katherine Watford, CISR, of Sumter Insurance Group in Sumter, SC, has been named the 2024 South Carolina Outstanding Customer Service Representative of the Year. This award is the highest honor in our state for insurance customer service reps who have distinguished themselves through contributions to their industry. 

Katherine will be recognized this October during the awards banquet of the IIABSC Annual Convention in Hilton Head Island, SC. Details of the awards process, along with her essay on how the dual pressures of economic instability and customer expectations shape the role of CSRs will be published in the fall 2024 edition of our SC Agent & Broker magazine. 

The Outstanding CSR of the Year award is sponsored by the National Alliance for Insurance Education & Research, the same organization that brings you the CISR, CISR Elite and CIC designation programs. The annual contest is open to all industry professionals with a primary responsibility for customer service duties, regardless of association affiliation or professional designation.