HOW TO MARKET TO PEOPLE NOT LIKE YOU

To guide you along with embracing diversity, our national association enlisted the help of Kelly McDonald, author of How to Market to People Not Like You, and created an ABEN webcast series free to agency members.

Learn more on the series webpage

The Diversity Marketing webcast series focuses on age, gender and ethnicity, but embracing diversity is about much more than that. It is about the different viewpoints, lifestyles, affluence, religious beliefs, values and interests held by the individuals in your community.

Your agency marketing can no longer be "one size fits all." The general market no longer exists.