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Virtual University's Lighting Learning series starts next month

"Not all business is GOOD business"

​The Big "I" Virtual University's April Lightning Learning series features three 20-minute sessions dedicated to the concept that not all business is good business. Even if you can't participate in the live sessions, you will receive a link to the on-demand recordings and can listen to them at your leisure. 

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Register once and attend all three 20-minute sessions including:


April 12 – Is All Business Good Business?
  • ​I'll save you the suspense – NO! Not all business is good business. Likewise, not all opportunities are good opportunities. There are specific signs to indicate when you should just walk away. That's what we discuss in this session – when to know you need to walk away.

  • Prepare to get miffed if not mad. But if you put aside any defensive attitude, you won't be so upset when it's over. In fact, you may see your prospect opportunities much differently (and ultimately be more successful).

April 16 – How Much "Effective" Selling Time do You Actually Have?
  • For sake of this discussion, we begin with the idea that the average producer has 2,000 available working hours per year; but not all the "available" time is spent selling. In fact, the amount of "available" selling time is much less.

  • But "available" selling time is not the same as "effective" selling time. "Effective" selling time is a function of closing ratios. (You do know your closing ratio, don't you?)

  • During this session we describe, detail and determine "effective" selling time.

April 24 – How Much New Business Do You Have to Add to Make Goal?
  • I believe the answer to this question is going to surprise you. For an agency or even a producer to accomplish a new business goal several factors must be considered: 1) retention ratio; 2) "intrinsic" book changes; 3) closing ratio; and 4) average income.

  • This session is the culmination of the previous two. When you understand that not all business is good business, you will make better use of your available selling time, improve your effective selling time and increase your chances of making your revenue goals.


April Lightning Learning

PRESENTED BY:
Chris Boggs, Big "I" Virtual University Executive Director

All sessions begin at 11:30 a.m. EDST 

Registration: $9.99 (includes all three sessions!)​


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