In partnership with Trusted Choice®, IIABSC recently launched its updated Freedom Campaign digital display ads across target markets in South Carolina. The ads started in May and run until November.
Display banner ads appear adjacent to content on high-traffic websites and direct prospects to our consumer website, TrustedChoice.com, where there are tools to find an agent or get a quote.
With digital ads there are certain consumer interactions that are tracked because they contribute to brand recognition.
For example:
- Each time an ad is shown is one impression.
- Each time a consumer clicks on the banner ad is a click.
The major benefit of digital ads is that they can be optimized over time as analytics show what variables generate higher consumer response.
Your agency has the opportunity to get in on the second flight of ads running Sept.-Nov. that will be tagged with your agency's information and direct prospects to your agency's website instead of TrustedChoice.com. Using the Trusted Choice Marketing Reimbursement Program, a $2,250 investment would target customers within a 3-to5 zip code area and is estimated to generate 800,000 impressions and 400 clicks.
Access additional Freedom Campaign materials at no cost from the Trusted Choice Agents Resource Center, trustedchoice.com/agents.
Contact Kiescha Cherry, 800.221.7917 x5443, with Trusted Choice® national for more information about customized digital display ads sending consumers to your agency website.