Trusted Choice® is excited to announce our all new, consumer-tested “Freedom Campaign.” Our new campaign announces that you are “Free to do what’s right” for your potential customer because you aren’t tied down to any one company and therefore can offer options.
As a Trusted Choice independent agent, you can join together with other independent agents across the country and the more of us to plug into the power of this campaign—the LOUDER OUR VOICE! Trusted Choice and the “Freedom Campaign” offers you an array of tools to spread the word and increase your visibility with consumers in your local market.
Here are some of the benefits included with your membership at no additional charge to you, and are all completely customizable for your agency:
Print ads series. These ads are designed to be BOLD. The imagery captures the consumers’ attention and shows them just exactly what one-company agents are—CAPTIVE! Consumer testing revealed that 86% liked the ads, and 84 percent agreed that “after seeing the ads, independent agents are better suited to fulfill their insurance needs.”
Radio ads. Following the same theme, several radio ads are available that portray the one-company agent as the wrong choice for consumers.
Direct mail. Drop in your agency logo and contact info and mail out to your local market. These materials are written for you—or you can further customize with your own message.
Agents Resource Center. Download customizable Freedom Campaign materials and Trusted Choice logos from the Agents Resource Center (trustedchoice.com/agents), accessible to your designated agency's Trusted Choice Principal. This new groupsite also features Advertising 101, a toolkit with everything you need to plan, develop and budget for smart, effective advertising.
National and statewide advertising. Your national and state associations are advertising on your behalf, further building consumer awareness of your consumer brand.
Marketing Reimbursement Program. In addition to the new materials offered to you as part of your membership, Trusted Choice also offers financial assistance for you to use these advertising materials in your local market. The Marketing Reimbursement Program provides up to $1,600 annually for agencies taking advantage of all three program tiers. Download 2014 MRP guidelines/ application to learn more.
Digital ad buys. You also have the option of purchasing digital banner advertising at wholesale rates. These ads can be customized with your agency information, targeted to provided zip codes and linked to your website, social media or your enhanced profile in the "Get a quote" and "Find an agent" tools on TrustedChoice.com. What’s more, these ads cost on average one-sixth of what you would pay at retail pricing.
For more information about the Freedom Campaign email or call Trusted Choice Director of Operations Kevin Brandt, kevin.brandt@iiaba.net, 800.221.7917 x5414.
For more information about the wholesale digital advertising program, email or call Kiescha Cherry, Kiescha.Cherry@iiaba.net, 800.221.7917 x5443.